Ford partnered with VML to create an app experience to act as a companion to their first ever home charging station. As a design lead, I worked with a small team of designers and strategists to deliver the end-to-end experience.
YEAR
2023
ROLE
UI/UX
AGENCY
VML
ABOUT THE PROJECT
The Ford Connected Charge Station is the automaker's first home charging solution. It offers up to 48 amps to maximize charging speeds, and also provides connected app features to enhance the home charging experience.
Challenge
The challenge was to create a FordPass app experience that would serve as an intelligent charging assistant to battery electric vehicle customers. The solution had to simplify complex technology, and help the customer get comfortable with their new electric lifestyle. A supporting setup app was needed to guide customers through the process of getting their smart home charging station connected to Wi-Fi enabled features.
Process
The strategy and design team used a variety of human centered design methods to understand the target customer and uncover potential pain points and needs. Consumer research and desirability testing was conducted prior to me joining the team. The findings from the studies and usability testing were used to inform the end-to-end journey, wireframes, and user flows.
Solution
A simple, home charging app designed to give customers full-control over their charge station, while delivering key data insights and education along their journey.
The dashboard gives charge station owners easy access to all controls, settings, and data. It was predetermined that this experience would be displayed in an app webview. Collapsible sections in the UI allows customers to navigate quickly while reducing scrolling and extra taps.
The experience delivers key data insights, and tracks how much energy your charge station is consuming from the power grid. This allows customers to learn about their charging habits and helps build a mental model for how much energy they need vs. costs and responsible energy consumption.
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Connected Charge Station
OVERVIEW
Ford partnered with VML to create an app experience to act as a companion to their first ever home charging station. As a design lead, I worked with a small team of designers and strategists to deliver the end-to-end experience.
YEAR
2023
ROLE
UI/UX
AGENCY
VML
ABOUT THE PROJECT
The Ford Connected Charge Station is the automaker's first home charging solution. It offers up to 48 amps to maximize charging speeds, and also provides connected app features to enhance the home charging experience.
Challenge
The challenge was to create a FordPass app experience that would serve as an intelligent charging assistant to battery electric vehicle customers. The solution had to simplify complex technology, and help the customer get comfortable with their new electric lifestyle. A supporting setup app was needed to guide customers through the process of getting their smart home charging station connected to Wi-Fi enabled features.
Process
The strategy and design team used a variety of human centered design methods to understand the target customer and uncover potential pain points and needs. Consumer research and desirability testing was conducted prior to me joining the team. The findings from the studies and usability testing were used to inform the end-to-end journey, wireframes, and user flows.
Solution
A simple, home charging app designed to give customers full-control over their charge station, while delivering key data insights and education along their journey.
The dashboard gives charge station owners easy access to all controls, settings, and data. It was predetermined that this experience would be displayed in an app webview. Collapsible sections in the UI allows customers to navigate quickly while reducing scrolling and extra taps.
The experience delivers key data insights, and tracks how much energy your charge station is consuming from the power grid. This allows customers to learn about their charging habits and helps build a mental model for how much energy they need vs. costs and responsible energy consumption.
Smooth Scroll
This will hide itself!
This will hide itself!
Connected Charge Station
OVERVIEW
Ford partnered with VML to create an app experience to act as a companion to their first ever home charging station. As a design lead, I worked with a small team of designers and strategists to deliver the end-to-end experience.
YEAR
2023
ROLE
UI/UX
AGENCY
VML
ABOUT THE PROJECT
The Ford Connected Charge Station is the automaker's first home charging solution. It offers up to 48 amps to maximize charging speeds, and also provides connected app features to enhance the home charging experience.
Challenge
The challenge was to create a FordPass app experience that would serve as an intelligent charging assistant to battery electric vehicle customers. The solution had to simplify complex technology, and help the customer get comfortable with their new electric lifestyle. A supporting setup app was needed to guide customers through the process of getting their smart home charging station connected to Wi-Fi enabled features.
Process
The strategy and design team used a variety of human centered design methods to understand the target customer and uncover potential pain points and needs. Consumer research and desirability testing was conducted prior to me joining the team. The findings from the studies and usability testing were used to inform the end-to-end journey, wireframes, and user flows.
Solution
A simple, home charging app designed to give customers full-control over their charge station, while delivering key data insights and education along their journey.
The dashboard gives charge station owners easy access to all controls, settings, and data. It was predetermined that this experience would be displayed in an app webview. Collapsible sections in the UI allows customers to navigate quickly while reducing scrolling and extra taps.
The experience delivers key data insights, and tracks how much energy your charge station is consuming from the power grid. This allows customers to learn about their charging habits and helps build a mental model for how much energy they need vs. costs and responsible energy consumption.
Smooth Scroll
This will hide itself!
This will hide itself!